About Us

 
  • - 19 shops: one in Belgium and two fitting centres
  • - Our sales website www.golfplus.fr & our catalogue
  • - Founder: Patrick Schmidlin
  • - Creation 1982
  • - Workforce: 50
  • - More than 180 brands
  • - Made-to-measure clubs: the majority of our shops have indoor practice areas
  • - Testing and Fitting Centre at Longchamp (Paris 16th) - Tel: 01 40 50 68 39
  • - Testing and Fitting Centre at Paris Country Club (Saint-Cloud) - Tel: 01 47 95 18 17
  • - Personalised items & Repair Shops

Today we are able to consolidate our number one spot and offer a large number of services.

Whether in store or online, Golf Plus offers a personalised service.

HISTORY




GOLF PLUS
September 1982 - Paris

Sport Plus, which was a multi-sports store when it first opened in September 1982, quickly refocused on golf, as its founder, Patrick Schmidlin, saw this sport as a good development opportunity.
This was a successful gamble, since more than 30 years later, Golf Plus is still the leading specialist distributor of golf equipment, with 18 outlets in France and 1 in Belgium.

 



GOLF PLUS
1986 - Cannes & Saint-Cloud

The first shop of 20m² in Paris, which was then a multi-sports store (tennis, windsurfing, golf), grew very quickly and later specialised in offering a wide selection of golf equipment. Success was immediate, particularly as golf was beginning to develop in popularity. A second shop opened in Cannes in 1986, then a third in Saint-Cloud the follow year with a repair shop and made-to-measure clubs.

 



GOLF PLUS
1991 & 1992 - Boulevard Péreire

An excellent development opportunity for Golf Plus. Two new shops emerged in 1991 and 1992, on either side of the Boulevard Périeire shop. This concept was still unique in France, with one specialised in golf clothing and the other in shoes. “We wanted to extend our expertise to all golf products, especially clothing and shoes, not only golfing equipment. With nearly 100 different models, the shoe shop is a benchmark,” - Patrick Schmidlin.

 



GOLF PLUS
September 1999 - Porte d'Auteuil

A test centre was opened at Auteuil racecourse in Paris and was a big innovation at the time. Like all other the shops, the Auteuil pro-shop offered the newest products from the biggest brands, but with a significant asset: being able to try equipment on site, with nearly 700 clubs available (in the practice area at the racecourse). Its other asset lay in its custom fitting services, customised tests and custom clubs. It was ideal for all types of players, especially the more experienced.



GOLF PLUS
September 1999

At the end of the ‘90s, Golf Plus took advantage of the great boom in new technologies, creating the first golf retail website in France, golfplus.fr, in 1999. The website had two aims:
- The first was to cater to busy customers wishing to shop online.
- The second was to allow golfers too far from the shops to benefit from a wide variety of golfing equipment.
“The buying behaviours of golfers had evolved and online shopping grew, even though the internet was still only a small market.” - Patrick Schmidlin



GOLF PLUS
2000 - Orgeval

With the new millennium came a new shop, in Orgeval, the biggest in the Parisian region, with 400m² of shop space. More stores opened, in Biarritz in 2001, in Paris in 2009 - a workshop and shop specialising in clothing and footwear: Mode & Shoes at 212 bd Péreire, in Belgium (Waterloo) in 2003, in Pontault-Combault and Toulouse in 2004, in Lille and a GOLF PLUS golf fitting centre in Saint-Cloud and Casablanca in 2007.



GOLF PLUS
2015

“Our technicians' advice is highly specialised. They are regularly trained by manufacturers when new products are launched and some are very experienced club makers,” - Patrick Schmidlin.



GOLF PLUS
2001 - Bordeaux

2011 saw the opening of Golf Plus Bordeaux at Haillan. Anticipated for many years in Bordeaux, Golf Plus opted for a large area (600m²) with an indoor practice area, large putting green and relaxation area. Benjamin Meaume and his team, Marc and Céline, are there to welcome you and share their passion for golf with you.



GOLF PLUS
2015

“As this sport develops, new golfers dare to head inside our stores, which is a great thing. For the last two years, we have offered them a starter kit for €159 with a “satisfied or your money back” guarantee for the first 6 months with a part-exchange after the first year for 1 set of 6 irons for €159.” - Mr Shmidlin.  Thanks to our expertise we respond to numerous questions from new golfers, who are looking for advice more than ever before.”



GOLF PLUS
2015

Golf is primarily a precision sport. Therefore, Golf Plus shops offer the biggest range of golf equipment, numerous services and the most professional and personalised advice. All of our advisers have a single-digit handicap.



GOLF PLUS
2015

Today Golf Plus has 19 outlets, 18 in France and one outside of France, from specialist shops to test centres, through to pro shops and distance selling.



GOLF PLUS
2015

For 32 years, Golf Plus has been the primary distributor of specialist golf goods in France. Its success is based on the concept of its stores, with their pioneering nature and strong relationship with their customers.
There is only one question to ask, then: which Golf Plus shop is closest to you?

About Us

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