Nikon is committed to producing images in their purest state. For a number of decades, Nikon has developed unparalleled image processing technology which allows us to achieve the reliability and quality of image that is expected today. In imaging, requirements evolve over time, but the fundamentals remain the same At Nikon, we believe that images are a medium that creates memories, promotes discovery and stimulates creativity. As a company made up of professionals in the art of imagery, Nikon will always remain faithful to this fundamental value : the promise of consistent image quality. It is on this solid basis that we pursue our efforts to fulfil all of your wishes.